A Word About the Chief
Aside from an extensive career and significant accomplishments in law enforcement, Interim Chief Rowland has a more than just an occupational relationship with the City of Prichard.
Raised in Prichard, and a graduate of Vigor High School, Interim Chief Rowland has a love for the community and the residents. His passion for public safety combined with a desire to positively influence the community aligns with Mayor Ephraim’s slogan “A New Prichard For You”. We are proud to have him aboard, and look forward to working with and beside him in all respects to continually protect and grow our great city!
The mission of the Prichard Police Department is to fight crime and the fear of crime by working with our community partners and other stakeholders to enforce the laws, apprehension, prosecution, and conviction of offenders, prevent crime from occurring, while improving the quality of life for all Prichard citizens.
Accountability fingerprints the work of every member of the Prichard Police Department and all civilian employees. Members are answerable simultaneously to themselves, to their coworkers, and to the community they serve. Every day each of us must be able to answer the simple question, "What have I done today to fight crime and improve the quality of life for Prichard citizens?" Our answers will necessarily be different depending on our rules and responsibilities within the organization, but everyone, every day, is responsible for advancing the mission of this police department.
Working together, holding ourselves and one another accountable for fighting and preventing crime; we will improve the qulity of life for Pricahrd citizens and make this city much safer.
Our core values form the design for all Prichard Police Department employees. The core values on which we stand, that are emblazoned on the uniform of every officer of the Prichard Police Department is: Honor. It is a privilege to serve as a member of the law enforcement community and especially as a member of the Prichard Police Department. We treat our badge with honor, respect, and pride.
Service with honor means providing police service respectfully and recognizing the dignity of every person. We can demand that others respect and honor our work only when we respect them and their rights. We provide police service with the highest degree of professionalism. Every day we come into contact with crime victims, residents afraid to enjoy their neighborhoods, and young people scared to stand up and do the right thing. Our job is to help them and to do so with courtesy and compassion.
Integrity is the foundation for building a successful relationship with our partners. Integrity means reflecting our values through our actions. It is not enough to espouse honor, service, and integrity. Each of us must live these values in our professional and personal lives. We do this by being honest in our dealings, abiding by the laws, and respecting the civil rights of all. Serving with integrity builds trust between the community and the police.
The guiding principles of the Prichard Police Department will employ effective crime fighting strategies to accomplish our mission.
1. Commit to excellence.
2. Measure the important things.
3. Build a culture around service.
4. Create and develop great leaders.
5. Focus on employees.
6. Build individual accountability.
7. Align behaviors with goals and values.
8. Communicate at all levels.
9. Recognize and reward success.
10. Align Prichard Police Department principles with the vision of the Mayor and city leaders.
Community policing is the philosophy of the Prichard Police Department. This means working with and through the community to achieve our shared goal of a safer city.
Priorities and crime fighting tactics will vary by neighborhood and will be built in collaboration with neighborhood residents, businesses, and public agencies. We will work together to address neighborhood crime and disorder problems where all partners are accountable for taking action. Community policing means that police officers and residents will get to know each other; come to trust and rely on one another.
The community policing philosophy is our orientation and the guiding principles are the doctrines that will guide our work. It is the promise of how we will reduce disorder, fight and prevent crime.
Our strategies, tactics, and allocation of resources will be guided by information, intelligence, and nationally recognized best police practices. We will use accurate, current statistical data, along with human intelligence. We will develop innovative strategies to combat crime and disorder. We will constantly monitor the success of these strategies against ever-changing trends and patterns. Adjustments will be fluid and immediate when necessesary.
Fighting crime and disorder is not just the job of the police, it is everyone's job. All stakeholders in Prichard must come and work together on both a citywide and neighborhood level to combat these problems. We are all accountable! Thus, the Prichard Police Department will aggressively seek to establish and re-establish real working partnerships with our communities, the public, private institutions, and other city, state, and federal agencies to set goals and to implement strategies. Only as a true collaborative team with real accountability, will we achieve our common goal of a safer Prichard.
Fighting crime and disorder alone will not make the citizens of Prichard feel safe in their homes and on the streets. Thus, the Prichard Police Department will dedicate resources to prevent crime and disorder from occurring in the first place. However, prevention is also the work of families, schools, the clergy, the courts, public and private social service, agencies, and the business community. Knowing this, the Prichard Police Department will share as appropriate, its information and expertise with these entities so that everyone will know how to better prevent crime and disorder from even occurring. As a result, all residents of Prichard can be focused on the same goal and we can begin to ensure a better future for all of Prichard.
We live in an ever-changing world. As a result, the specific tactics and actions of our crime fighting strategy will change over time as crime changes and progress is made. However, our mission, core values, and guiding principles will not change.